About
Tom Olsen is a leading public affairs strategist, expert in strategic communications, marketing, government relations, storytelling, and advocacy with a strong focus on energy.
With over three decades of expertise in marketing, communications, leadership, journalism, government relations and team building, Tom Olsen has established himself as a trusted advisor to government and industry. Tom has provided strategic communications counsel to Alberta Premiers and Cabinets, as well as CEOs and executive teams across a diverse array of sectors.
Tom’s leadership in the energy sector in the development and execution of multi-million-dollar marketing and communications campaigns has reached tens of millions across Canada, the United States, and Europe. These campaigns yielded measurable, positive shifts in public perception, particularly regarding the Canadian energy industry’s world-leading environmental practices and its pivotal role in driving cleaner energy initiatives.
From conceptualizing and building a startup organization into a powerhouse agency, Tom has demonstrated his capacity for turning vision into reality. Under his guidance, this organization grew into a formidable entity in energy marketing, research, communications, and advocacy, with a global reach supported by 13 social media accounts and five websites.
Tom has spearheaded advocacy, research, and communications initiatives that champion critical themes such as Indigenous opportunities, LNG, pipeline safety, Oilsands and CCUS, and Canadian leadership in clean energy. His work underscores his commitment to integrating a fact-based, common-sense approach to the global energy mix, where oil and gas remain vital components.
A proven leader with a reputation for creativity and big-picture thinking, Tom's work is a testament to his determination, creativity, and ability to lead with both vision and precision.
© 2017 Tom Olsen